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Seram Reveals New Fragrance Accessories

Pairs decorative ornaments with NFC technology

In pairing NFC tags with its decorative ornaments, Seram, known for accessories and decoration for branding, advances possibilities for their clients by using digital as a vector of communication, proximity and differentiation. Due to a collaboration with Selinko, the digital identification platform specialized in the authentication, traceability, and engagement of consumers, four ‘’connected’’ textile decorations (a label and a ribbon for a gift box, a bottle ornament and a perfume blotter) will be presented. Thanks to the web and mobile applications developed by Selinko, a simple tap with an NFC-enabled smartphone allows the consumer to enter into the world of both the product and the brand to offer a unique and innovative experience and perspective. 

Luxe Pack New York Booth No: D307

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